We were commissioned by the team at Cycle to Work to create a new customer-facing e-bike brand, UpRise. Originally conceived as an online-only venture, UpRise has swiftly expanded into the physical retail space, with its first flagship store opening near their headquarters in Swansea.

The UpRise brand embodies a sleek, industrial aesthetic, utilising bold metal materials complemented by contrasting textures such as timber and elegant ceramic tiles. This design approach creates a refined industrial look and feel. Collaborating closely with UpRise, we developed a store experience centered on the customer and community. At the heart of the space is a multifunctional hangout and checkout bar, providing a welcoming area for both socialising and transactions.