Giant Eurobike Expo
Client
Giant Group
Location
Eurobike Germany
Sector
Events
Size
6,500 SQ FT
return to glory
WHITEROOM is thrilled to announce our latest achievement at the EUROBIKE SHOW 2024, in collaboration with the Giant Group. After an eight-year hiatus, the WHITEROOM Agency team has designed and executed an impressive 600sqm multi-brand experience space for our client.
Following four months of meticulous planning with Giant Group's brand clients across Europe, Taiwan, the USA, and the UK. The result was an expansive brand village featuring Giant Group's performance bikes, Liv's women-dedicated brand, CADEX's high-end sports products, Momentum's lifestyle commuter brand, Faith's youth performance MTB range, and the launch of the new Dynamic Fit cyclist system.
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
“GIANT GROUP AND OUR BRANDS HAVE EVOLVED GREATLY THE PAST DECADE, AND WE WANTED TO SHARE THIS PROGRESSION WITH THE GLOBAL CYCLING COMMUNITY AT THE EUROBIKE SHOW 2024. WITH WHITEROOM’S CREATIVE VISION, COLLABORATIVE APPROACH, AND HIGH-TOUCH SERVICE, WE DELIVERED A BEST-IN-SHOW PRESENCE AND EXPERIENCE FOR OUR PARTNERS AND CONSUMERS. IT’S BEEN A PLEASURE TO WORK WITH THE TEAM, AND WE LOOK FORWARD TO ELEVATING OUR IMPACT IN 2025!”
Giant Group - Global Brand Manager
“GIANT GROUP AND OUR BRANDS HAVE EVOLVED GREATLY THE PAST DECADE, AND WE WANTED TO SHARE THIS PROGRESSION WITH THE GLOBAL CYCLING COMMUNITY AT THE EUROBIKE SHOW 2024. WITH WHITEROOM’S CREATIVE VISION, COLLABORATIVE APPROACH, AND HIGH-TOUCH SERVICE, WE DELIVERED A BEST-IN-SHOW PRESENCE AND EXPERIENCE FOR OUR PARTNERS AND CONSUMERS. IT’S BEEN A PLEASURE TO WORK WITH THE TEAM, AND WE LOOK FORWARD TO ELEVATING OUR IMPACT IN 2025!”
Giant Group - Global Brand Manager
The Challenge
Our challenge was to create a storytelling experience—an engaging space that allowed visitors to explore the unique product and brand DNA of each individual brand while maintaining an overall cohesive space. The centrepiece was an impressive 4m high superstructure, essentially a large X in plan, featuring technology tunnels that captivated visitors and guided them through a space brimming with product and technological discoveries.
Innovation
This innovative approach was designed to showcase the brands, their achievements, future technologies, and progress, creating excitement and eagerness to learn more among visitors. The show was a resounding success.
Innovation
This innovative approach was designed to showcase the brands, their achievements, future technologies, and progress, creating excitement and eagerness to learn more among visitors. The show was a resounding success.
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Giant Eurobike Expo
Client
Giant Group
Location
Eurobike Germany
Sector
Events
Size
6,500 SQ FT
Size
6,500 SQ FT
return to glory
WHITEROOM is thrilled to announce our latest achievement at the EUROBIKE SHOW 2024, in collaboration with the Giant Group. After an eight-year hiatus, the WHITEROOM Agency team has designed and executed an impressive 600sqm multi-brand experience space for our client.
Following four months of meticulous planning with Giant Group's brand clients across Europe, Taiwan, the USA, and the UK. The result was an expansive brand village featuring Giant Group's performance bikes, Liv's women-dedicated brand, CADEX's high-end sports products, Momentum's lifestyle commuter brand, Faith's youth performance MTB range, and the launch of the new Dynamic Fit cyclist system.
return to glory
WHITEROOM is thrilled to announce our latest achievement at the EUROBIKE SHOW 2024, in collaboration with the Giant Group. After an eight-year hiatus, the WHITEROOM Agency team has designed and executed an impressive 600sqm multi-brand experience space for our client.
Following four months of meticulous planning with Giant Group's brand clients across Europe, Taiwan, the USA, and the UK. The result was an expansive brand village featuring Giant Group's performance bikes, Liv's women-dedicated brand, CADEX's high-end sports products, Momentum's lifestyle commuter brand, Faith's youth performance MTB range, and the launch of the new Dynamic Fit cyclist system.
return to glory
WHITEROOM is thrilled to announce our latest achievement at the EUROBIKE SHOW 2024, in collaboration with the Giant Group. After an eight-year hiatus, the WHITEROOM Agency team has designed and executed an impressive 600sqm multi-brand experience space for our client.
Following four months of meticulous planning with Giant Group's brand clients across Europe, Taiwan, the USA, and the UK. The result was an expansive brand village featuring Giant Group's performance bikes, Liv's women-dedicated brand, CADEX's high-end sports products, Momentum's lifestyle commuter brand, Faith's youth performance MTB range, and the launch of the new Dynamic Fit cyclist system.
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
“GIANT GROUP AND OUR BRANDS HAVE EVOLVED GREATLY THE PAST DECADE, AND WE WANTED TO SHARE THIS PROGRESSION WITH THE GLOBAL CYCLING COMMUNITY AT THE EUROBIKE SHOW 2024. WITH WHITEROOM’S CREATIVE VISION, COLLABORATIVE APPROACH, AND HIGH-TOUCH SERVICE, WE DELIVERED A BEST-IN-SHOW PRESENCE AND EXPERIENCE FOR OUR PARTNERS AND CONSUMERS. IT’S BEEN A PLEASURE TO WORK WITH THE TEAM, AND WE LOOK FORWARD TO ELEVATING OUR IMPACT IN 2025!”
Giant Group - Global Brand Manager
“GIANT GROUP AND OUR BRANDS HAVE EVOLVED GREATLY THE PAST DECADE, AND WE WANTED TO SHARE THIS PROGRESSION WITH THE GLOBAL CYCLING COMMUNITY AT THE EUROBIKE SHOW 2024. WITH WHITEROOM’S CREATIVE VISION, COLLABORATIVE APPROACH, AND HIGH-TOUCH SERVICE, WE DELIVERED A BEST-IN-SHOW PRESENCE AND EXPERIENCE FOR OUR PARTNERS AND CONSUMERS. IT’S BEEN A PLEASURE TO WORK WITH THE TEAM, AND WE LOOK FORWARD TO ELEVATING OUR IMPACT IN 2025!”
Giant Group - Global Brand Manager
The Challenge
Our challenge was to create a storytelling experience—an engaging space that allowed visitors to explore the unique product and brand DNA of each individual brand while maintaining an overall cohesive space. The centrepiece was an impressive 4m high superstructure, essentially a large X in plan, featuring technology tunnels that captivated visitors and guided them through a space brimming with product and technological discoveries.
Our challenge was to create a storytelling experience—an engaging space that allowed visitors to explore the unique product and brand DNA of each individual brand while maintaining an overall cohesive space. The centrepiece was an impressive 4m high superstructure, essentially a large X in plan, featuring technology tunnels that captivated visitors and guided them through a space brimming with product and technological discoveries.
Our challenge was to create a storytelling experience—an engaging space that allowed visitors to explore the unique product and brand DNA of each individual brand while maintaining an overall cohesive space. The centrepiece was an impressive 4m high superstructure, essentially a large X in plan, featuring technology tunnels that captivated visitors and guided them through a space brimming with product and technological discoveries.
Innovation
This innovative approach was designed to showcase the brands, their achievements, future technologies, and progress, creating excitement and eagerness to learn more among visitors. The show was a resounding success.
This innovative approach was designed to showcase the brands, their achievements, future technologies, and progress, creating excitement and eagerness to learn more among visitors. The show was a resounding success.
This innovative approach was designed to showcase the brands, their achievements, future technologies, and progress, creating excitement and eagerness to learn more among visitors. The show was a resounding success.
OTHER WORK
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Part of Whiteroom Design Group
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd