Sweaty Betty Global HQ
Client
Sweaty Betty
Location
Global Head Office
Sector
Workspace
Size
5,500 SQ FT


A Headquarters Designed for Movement, Mindset & Collaboration
Sweaty Betty’s new global headquarters is more than just an office. It’s a dynamic, energising hub designed to bring people together, spark creativity, and inspire movement. Every element reflects the brand’s ethos of empowerment, well-being, and collaboration, creating a space where teams feel connected and inspired. From light-filled workspaces to purposeful zones for creativity and innovation, the design reimagines the modern workplace, seamlessly integrating product development, operations, and brand storytelling. Flexible, adaptable, and future-focused, this headquarters is where the Sweaty Betty culture thrives.
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
"Whiteroom has transformed our headquarters into an inspiring, functional space that truly reflects Sweaty Betty’s brand and culture. Their attention to detail, seamless collaboration, and strategic approach have created an environment that fosters creativity, well-being, and efficiency—perfectly supporting our team’s needs now and for the future."
Sweaty Betty
"Whiteroom has transformed our headquarters into an inspiring, functional space that truly reflects Sweaty Betty’s brand and culture. Their attention to detail, seamless collaboration, and strategic approach have created an environment that fosters creativity, well-being, and efficiency—perfectly supporting our team’s needs now and for the future."
Sweaty Betty








Solving the Challenge Through Design
Sweaty Betty needed a workspace as dynamic and high-performing as its brand. A place that united teams, inspired creativity, and supported evolving ways of working. Whiteroom solved this by designing a flexible, light-filled environment that balances collaboration with focus. A sweeping curved glass wall floods the space with natural light, enhancing well-being, while adaptable curtain architecture creates seamless transitions between private and open areas. Thoughtfully zoned workspaces, including product testing areas, creative hubs, and breakout spaces ensure every aspect of the brand’s operations is supported and elevated.




The Result
The new Sweaty Betty headquarters is more than just a workplace. It’s a strategic hub designed to unite teams, streamline operations, and inspire creativity. By breaking down traditional silos and creating fluid, multifunctional spaces, Whiteroom has shaped an environment where collaboration, focus, and brand storytelling seamlessly coexist. Carefully curated acoustic solutions, adaptable layouts, and immersive brand zones ensure the space works as hard as the people within it. This thoughtfully crafted headquarters not only supports Sweaty Betty’s evolving ways of working but also sets a new benchmark for dynamic, purpose-driven office design. A space that will continue to empower and evolve with the brand’s future.
The Result
The new Sweaty Betty headquarters is more than just a workplace. It’s a strategic hub designed to unite teams, streamline operations, and inspire creativity. By breaking down traditional silos and creating fluid, multifunctional spaces, Whiteroom has shaped an environment where collaboration, focus, and brand storytelling seamlessly coexist. Carefully curated acoustic solutions, adaptable layouts, and immersive brand zones ensure the space works as hard as the people within it. This thoughtfully crafted headquarters not only supports Sweaty Betty’s evolving ways of working but also sets a new benchmark for dynamic, purpose-driven office design. A space that will continue to empower and evolve with the brand’s future.


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Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd

Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Sweaty Betty Global HQ
Client
Sweaty Betty
Location
Global Head Office
Sector
Workspace
Size
5,500 SQ FT
Size
5,500 SQ FT



A Headquarters Designed for Movement, Mindset & Collaboration
Sweaty Betty’s new global headquarters is more than just an office. It’s a dynamic, energising hub designed to bring people together, spark creativity, and inspire movement. Every element reflects the brand’s ethos of empowerment, well-being, and collaboration, creating a space where teams feel connected and inspired. From light-filled workspaces to purposeful zones for creativity and innovation, the design reimagines the modern workplace, seamlessly integrating product development, operations, and brand storytelling. Flexible, adaptable, and future-focused, this headquarters is where the Sweaty Betty culture thrives.
A Headquarters Designed for Movement, Mindset & Collaboration
Sweaty Betty’s new global headquarters is more than just an office. It’s a dynamic, energising hub designed to bring people together, spark creativity, and inspire movement. Every element reflects the brand’s ethos of empowerment, well-being, and collaboration, creating a space where teams feel connected and inspired. From light-filled workspaces to purposeful zones for creativity and innovation, the design reimagines the modern workplace, seamlessly integrating product development, operations, and brand storytelling. Flexible, adaptable, and future-focused, this headquarters is where the Sweaty Betty culture thrives.
A Headquarters Designed for Movement, Mindset & Collaboration
Sweaty Betty’s new global headquarters is more than just an office. It’s a dynamic, energising hub designed to bring people together, spark creativity, and inspire movement. Every element reflects the brand’s ethos of empowerment, well-being, and collaboration, creating a space where teams feel connected and inspired. From light-filled workspaces to purposeful zones for creativity and innovation, the design reimagines the modern workplace, seamlessly integrating product development, operations, and brand storytelling. Flexible, adaptable, and future-focused, this headquarters is where the Sweaty Betty culture thrives.
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
"Whiteroom has transformed our headquarters into an inspiring, functional space that truly reflects Sweaty Betty’s brand and culture. Their attention to detail, seamless collaboration, and strategic approach have created an environment that fosters creativity, well-being, and efficiency—perfectly supporting our team’s needs now and for the future."
Sweaty Betty
"Whiteroom has transformed our headquarters into an inspiring, functional space that truly reflects Sweaty Betty’s brand and culture. Their attention to detail, seamless collaboration, and strategic approach have created an environment that fosters creativity, well-being, and efficiency—perfectly supporting our team’s needs now and for the future."
Sweaty Betty












Solving the Challenge Through Design
Sweaty Betty needed a workspace as dynamic and high-performing as its brand. A place that united teams, inspired creativity, and supported evolving ways of working. Whiteroom solved this by designing a flexible, light-filled environment that balances collaboration with focus. A sweeping curved glass wall floods the space with natural light, enhancing well-being, while adaptable curtain architecture creates seamless transitions between private and open areas. Thoughtfully zoned workspaces, including product testing areas, creative hubs, and breakout spaces ensure every aspect of the brand’s operations is supported and elevated.
Sweaty Betty needed a workspace as dynamic and high-performing as its brand. A place that united teams, inspired creativity, and supported evolving ways of working. Whiteroom solved this by designing a flexible, light-filled environment that balances collaboration with focus. A sweeping curved glass wall floods the space with natural light, enhancing well-being, while adaptable curtain architecture creates seamless transitions between private and open areas. Thoughtfully zoned workspaces, including product testing areas, creative hubs, and breakout spaces ensure every aspect of the brand’s operations is supported and elevated.
Sweaty Betty needed a workspace as dynamic and high-performing as its brand. A place that united teams, inspired creativity, and supported evolving ways of working. Whiteroom solved this by designing a flexible, light-filled environment that balances collaboration with focus. A sweeping curved glass wall floods the space with natural light, enhancing well-being, while adaptable curtain architecture creates seamless transitions between private and open areas. Thoughtfully zoned workspaces, including product testing areas, creative hubs, and breakout spaces ensure every aspect of the brand’s operations is supported and elevated.
The Result
The new Sweaty Betty headquarters is more than just a workplace. It’s a strategic hub designed to unite teams, streamline operations, and inspire creativity. By breaking down traditional silos and creating fluid, multifunctional spaces, Whiteroom has shaped an environment where collaboration, focus, and brand storytelling seamlessly coexist. Carefully curated acoustic solutions, adaptable layouts, and immersive brand zones ensure the space works as hard as the people within it. This thoughtfully crafted headquarters not only supports Sweaty Betty’s evolving ways of working but also sets a new benchmark for dynamic, purpose-driven office design. A space that will continue to empower and evolve with the brand’s future.
The new Sweaty Betty headquarters is more than just a workplace. It’s a strategic hub designed to unite teams, streamline operations, and inspire creativity. By breaking down traditional silos and creating fluid, multifunctional spaces, Whiteroom has shaped an environment where collaboration, focus, and brand storytelling seamlessly coexist. Carefully curated acoustic solutions, adaptable layouts, and immersive brand zones ensure the space works as hard as the people within it. This thoughtfully crafted headquarters not only supports Sweaty Betty’s evolving ways of working but also sets a new benchmark for dynamic, purpose-driven office design. A space that will continue to empower and evolve with the brand’s future.
The new Sweaty Betty headquarters is more than just a workplace. It’s a strategic hub designed to unite teams, streamline operations, and inspire creativity. By breaking down traditional silos and creating fluid, multifunctional spaces, Whiteroom has shaped an environment where collaboration, focus, and brand storytelling seamlessly coexist. Carefully curated acoustic solutions, adaptable layouts, and immersive brand zones ensure the space works as hard as the people within it. This thoughtfully crafted headquarters not only supports Sweaty Betty’s evolving ways of working but also sets a new benchmark for dynamic, purpose-driven office design. A space that will continue to empower and evolve with the brand’s future.









OTHER WORK
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_2D/ Graphic Design
_Artworking
_Installation
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK

Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd

Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Part of Whiteroom Design Group

Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd