New Era Madrid
Client
New Era
Location
Madrid - Calle Gran Via
Sector
Retail
Size
1700 SQ FT
Innovative Design Meets Brand Legacy: New Era's Madrid Flagship Store
New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe. Located on the iconic Gran Vía, this space is more than just a retail destination, it’s an immersive brand experience that blends sport, culture and fashion.
We were tasked with bringing their vision to life, creating a premium retail store that seamlessly integrates storytelling, product and heritage. From concept to completion, we worked closely with New Era to design a space that elevates the customer journey while staying true to the brand’s global influence on streetwear and sports culture.
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”
New Era
“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”
New Era
The Challenge
New Era wanted a flagship store in Madrid that felt premium yet authentic, a space that would engage customers beyond just shopping. We wanted to create a retail environment that had a balanced but sleek, stadium-inspired aesthetic with interactive digital elements, all while ensuring the design could be seamlessly rolled out across multiple locations.
Innovation
At the heart of the design is New Era's brand story, bringing their rich heritage and cultural influence to life. The space immerses customers in the brand’s legacy, from its deep-rooted connection to baseball to their influence on global streetwear.
Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.
Innovation
At the heart of the design is New Era's brand story, bringing their rich heritage and cultural influence to life. The space immerses customers in the brand’s legacy, from its deep-rooted connection to baseball to their influence on global streetwear.
Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.
OTHER WORK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
New Era Madrid
New Era Madrid
Client
New Era
Location
Madrid - Calle Gran Via
Sector
Retail
Retail
Size
1700 SQ FT
Size
1700 SQ FT
Innovative Design Meets Brand Legacy: New Era's Madrid Flagship Store
New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe. Located on the iconic Gran Vía, this space is more than just a retail destination, it’s an immersive brand experience that blends sport, culture and fashion.
We were tasked with bringing their vision to life, creating a premium retail store that seamlessly integrates storytelling, product and heritage. From concept to completion, we worked closely with New Era to design a space that elevates the customer journey while staying true to the brand’s global influence on streetwear and sports culture.
Innovative Design Meets Brand Legacy: New Era's Madrid Flagship Store
New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe. Located on the iconic Gran Vía, this space is more than just a retail destination, it’s an immersive brand experience that blends sport, culture and fashion.
We were tasked with bringing their vision to life, creating a premium retail store that seamlessly integrates storytelling, product and heritage. From concept to completion, we worked closely with New Era to design a space that elevates the customer journey while staying true to the brand’s global influence on streetwear and sports culture.
Innovative Design Meets Brand Legacy: New Era's Madrid Flagship Store
New Era’s latest flagship store in Madrid marks a bold new chapter for the brand in Europe. Located on the iconic Gran Vía, this space is more than just a retail destination, it’s an immersive brand experience that blends sport, culture and fashion.
We were tasked with bringing their vision to life, creating a premium retail store that seamlessly integrates storytelling, product and heritage. From concept to completion, we worked closely with New Era to design a space that elevates the customer journey while staying true to the brand’s global influence on streetwear and sports culture.
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”
New Era
“Whiteroom’s vision and design leadership have helped us redefine New Era’s retail experience. The Madrid store on Gran Vía was one of the first flagship stores to launch outside of the UK, and it’s a fantastic example of how the new vision translates on the ground. The team were creative, collaborative and worked closely with our local partners in Spain to bring the concept to life.”
New Era
The Challenge
New Era wanted a flagship store in Madrid that felt premium yet authentic, a space that would engage customers beyond just shopping. We wanted to create a retail environment that had a balanced but sleek, stadium-inspired aesthetic with interactive digital elements, all while ensuring the design could be seamlessly rolled out across multiple locations.
New Era wanted a flagship store in Madrid that felt premium yet authentic, a space that would engage customers beyond just shopping. We wanted to create a retail environment that had a balanced but sleek, stadium-inspired aesthetic with interactive digital elements, all while ensuring the design could be seamlessly rolled out across multiple locations.
New Era wanted a flagship store in Madrid that felt premium yet authentic, a space that would engage customers beyond just shopping. We wanted to create a retail environment that had a balanced but sleek, stadium-inspired aesthetic with interactive digital elements, all while ensuring the design could be seamlessly rolled out across multiple locations.
Innovation
At the heart of the design is New Era's brand story, bringing their rich heritage and cultural influence to life. The space immerses customers in the brand’s legacy, from its deep-rooted connection to baseball to their influence on global streetwear.
Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.
At the heart of the design is New Era's brand story, bringing their rich heritage and cultural influence to life. The space immerses customers in the brand’s legacy, from its deep-rooted connection to baseball to their influence on global streetwear.
Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.
At the heart of the design is New Era's brand story, bringing their rich heritage and cultural influence to life. The space immerses customers in the brand’s legacy, from its deep-rooted connection to baseball to their influence on global streetwear.
Through dynamic digital content, bold visuals and carefully curated product displays, we created more than just a store, it’s a journey through New Era’s story, innovation and community impact. The layout was designed to guide customers on a journey, seamlessly blending the brand’s authenticity with its quality, forward-thinking, trendy identity.
OTHER WORK
_Concept Design
_3D Design
_Development Design
_Client Service
_Support
_Project Management
_Production
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
GOT A NEW PROJECT?
LET'S TALK
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd
Part of Whiteroom Design Group
Watermill Barn, Kineton Road, Wellesbourne, Warwickshire, CV35 9HG, UK
© 2024 Whiteroom Brand Design Ltd