New Era x END.

Client

New Era

Location

END. London

Sector

Retail Activation

Size

400 SQ FT

Fitted Experience

The leading baseball headwear brand New Era teamed up with END. for a unique customer activation at their flagship London store in Soho.

We created an instore brand experience which transformed a key selling space into a 2-day pop-up which engaged END’s customers with the New Era brand. The bespoke embroidery machine gave customers the opportunity to design their own New Era 59Fifty custom fit cap.

_Concept Design

_3D Design

_Development Design

_Client Service

_Project Management

_Production

_Installation

“INCREDIBLE EXECUTION BY THE TEAM AT WHITEROOM. STRENGHTHING OUR RELATIONSHIP WITH OUR PARTNERS AT END CLOTHING AND DELIVERING A BRILLIANT 2 DAY POP-UP EVENT FOR NEW ERA.”

New Era - European Marketing Manager

Blending baseball with tailoring

The Whiteroom team created and delivered a personal fitting experience that was perfect for END. and their fashion-forward customer base. Together with the event space the team installed a branded window made from recycled fabrics and yarn.