Journal
Brands Doing Their Best in Light of COVID-19
Now, more than ever, we can see the good in brands that can help others. Not only for the purpose of brand image and future profits, but to play a meaningful and important part in this story.
Dr. Martens: 60 Years Putting the Right Boot Forward
When it comes to retail, Dr. Marten’s stores are ceasing to be simply rows upon rows of pretty boots perched on shelves, and they’re beginning to become an immersive experience which puts their target audience at its heart.
Beauty Retail: The Future is Being Rewritten
Beauty trends are very much at the heart of this revolution to the industry. Over time, multiple trends have emerged which a promise to redefine our beauty regimes.
DISRUPTION: RIPPING UP THE RULEBOOK
Disruption in our current environment is not purely the latest piece of technology or a brash brand statement; it is how brands are choosing to overtly modernise their strategies, challenging everything we thought we knew about retail.
Sustainability: What it Means in 2020
Brands may have expressed a desire to curate product collections which focus on the concept of recycling, but we see this extending into spaces and experiences which promote the sustainability movement.
Femtech: A Digital Revolution
As this new landscape emerges, we discuss some of the most innovative femtech brands and the way in which they seek to heighten user experiences.
The Future is Temporary
The pop-up concept completely redefines the shopping experience. No longer are retailers striving to secure the longest leases on the ‘ideal’ location.
Altering our Perceptions – The Eyewear Industry
New-to-market retailers are the answer to this change, as they transform the way in which we not only purchase eyewear, but desire it.