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LittleLife Competitions

Lifemarque approached us to help them realise the idea of running a fun, interactive competition on the popular LittleLife website. LittleLife is a site that specialises in outdoor and safety products for toddlers and children. The first competition was a ‘virtual easter egg hunt’, where parents/carers could help their children explore the site and click on all the easter eggs that appeared on certain pages. Once all the eggs were found, the parent/carer would receive a unique code for a significant discount on a LittleLife purchase.

Buoyed by the success of the first competition, they asked us to help create another one, allowing parents/carers to register their little one(s) to be in with a chance of joining the LittleLife ‘Tiny Test Team’. Twenty youngsters would be sent a LittleLife ‘Swim Pak’ and ‘Poncho Towel’ in the design of their choice and be asked to try them out for a few weeks, before reviewing them base

Buoyed by the success of the first competition, they asked us to help create another, allowing parents/carers to register their little one(s) to be in with a chance of joining the LittleLife ‘Tiny Test Team’. Twenty youngsters would be sent a LittleLife ‘Swim Pak’ and ‘Poncho Towel’ in the design of their choice and be asked to try them out for a few weeks, before reviewing them based on criteria that’s important to them (how quickly the Swim Pak is to pack away, for example).

d on criteria that’s important to them (how quickly the Swim Pak is to pack, for example).

Secure Data

With campaigns such as these, involving collecting and storing people's personal information, it was imperative that the data was collected and stored securely.

We have many years' experience in setting up and configuring secure servers and information transmitted and received on the LittleLife site (plus every new site we build) is encrypted with an SSL certificate. We are constantly monitoring our servers and the websites/software we build, always taking a proactive approach to data security.

Clever Code

The Easter Egg Hunt competition required clever code to integrate into the existing site’s templates. The competition data and front-end script was stored securely on a separate web domain, so it was a quick and simple process to activate and deactivate the competition.

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