A Fresh Retail Look
Weird Fish is a brand born from the British coast lifestyle. It has now developed into one of the most recognised multi-channel brands in the UK. In pursuit of offering their customers the best online and off-line experience we worked closely with the Weird Fish team to develop a new physical retail look that was influenced by their online sales.
The store concept is built on a solid visual merchandising strategy, designed to have a commercial ‘Ready to Wear’ feel to suit the Weird Fish demographic. We created product presentations that were both accessible and shoppable, established a self-service environment, and designed the layout and display mechanics to encourage floor rotation for returning customers.
A Digital Influence
We have added value to the Weird Fish physical brand experience by utilising information provided by online buying behaviour. Key story displays are positioned in prime locations in both menswear and womenswear, these 'buy the look' displays are directly merchandised with the current top rated and best selling looks online. Each month these louver panels back drop displays are swapped out with the latest best selling product. However we don't advertise this in-store, instead it is a subtle nod to the brand's online presence, using digital buying trends to boost sell through of prime looks.