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Visual Merchandising 

The store concept is built on a solid visual merchandising strategy, designed to have a commercial ‘Ready to Wear’ feel to suit the Weird Fish demographic. We created product presentations that were both accessible and shoppable, established a self-service environment, and designed the layout and display mechanics to encourage floor rotation for returning customers. 

A Digital Influence 

We have added value to the Weird Fish physical brand experience by utilising information provided by online buying behaviour. Key story displays are positioned in prime locations in both menswear and womenswear, these 'buy the look' displays are directly merchandised with the current top rated and best selling looks online. Each month these louver panels back drop displays are swapped out with the latest best selling product. However we don't advertise this in-store, instead it is a subtle nod to the brand's online presence, using digital buying trends to boost sell through of prime looks.  

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