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Wholesale Retail Build-Outs

New Era needed to increase their retail presence in key wholesale accounts across the EMEA area, so looked to Whiteroom to develop and deliver a new range of retail furniture and build-outs that would give them more brand and product standout in busy store environments. We are now working closely with New Era, supporting them with key account retail displays, introducing new technologies such as projection mapping, augmented reality and digital kiosks.

Setting The Stage

We developed and defined a concept for New Era’s retail areas allowing them to effectively own the space within crowded stores, such as JD Sports and Selfridges. New Era combines its heritage in American baseball with a modern urban music culture to create iconic headwear and apparel. We translated this story into a display using materials and textures that connect with the spirit of baseball and the product.

We also created and used dynamic video content to capture the eye and draw consumers over to the display and discover the New Era brand.

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