New Era Carnaby Street Launch Stills 7 Of 41

New Era - NFL London Games Campaign


Once again we’ve supported New Era with their NFL London Games Campaign, transforming their Carnaby Street store to drive footfall in the run up and during the Games.

Collaboratively between our in-house graphics, offshore production partners and local printers, we wrapped the entire store front in fly posts with campaign & game specific messaging, manufactured & supplied their new in-store display mechanics & comms for their retail system, as well as a full in-store floor graphic wrap of NFL pitch markings.

The Carnaby St Store transformation can be seen during the six games held at Wembley Stadium over 3 consecutive weekends.

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