Planning

We worked closely with DEEPLY, establishing the core target market with consumer profiling using the 'Pareto principle'. This allowed us to create a strong emotive brand feeling and compelling visual merchandising.

Conceptual Development

Our team sketched and rendered the full store concept, illustrating every detail and display mechanic for the DEEPLY team. Once complete, we spent a month working on a deck of detailed drawings and specifications so teams in Portugal could build the stores.

A Boardsports Lifestyle Brand