Chasing the spark.
campaign / art-direction / photography / film
Giant Bicycles
Whiteroom was asked to direct and produce a hero piece on the ex-national champion and Giant UK ambassador, Matt Bottrill, the next instalment to Giants' Ride Unleashed series.
The delivery of Matt's inspirational journey, one that captivated the essence of his authentic character, struggles, strengths, and successes, was vital in the production of our piece.