Codemasters

Making the game makers, game changers.

Codemasters are one of the world’s leading Motorsport games developers and the official creator of F1 the game. 

A recent refocus in direction has seen the company grow in both size and investment over the last few years, establishing itself as a leading player in the games industry. 

Alongside transforming their Campus in Warwickshire, we were asked to build on their established identity, modernise the appearance of the brand and create a solid platform from which to grow. We developed a fresh approach to their visual identity, bringing vitality and energy to the way they communicated.

A strong colour palette and iconography system, coupled with a dynamic image style, evocative of motorsport, was a key component in ensuring the brand reflected their heritage and were prominent in their sector.