"This year I really loved the Unibox stand. Visually the stand really stood out with its light and clean aesthetic. It also had some really nice material and finishing details – especially the Dorotape film placed on the information tags giving them a multicoloured metallic look. It’s made me consider new and interesting ways of mixing materials. I really liked the rubber terrazzo flooring mixed with light ply wood."
"I really enjoyed seeing Mike Roberts talk about sports in retail.
I thought it was particularly insightful how mike talked about idolsim. He discussed how customers don’t always see the biggest superstar in sport as there idol, as it’s not always a realistic goal. The insight was there we can focus on more human level experiences and celebrate the every day athlete rather than always celebrating the world class athlete. “Not everyone wants to be Ronaldo.
I love a slide mike used about the attributes that effect both emotional and rational decisions. This is something we consistently work with already, been seeing it written down for me thinking about extra consideration to both emotional and rational decisions along a user journey. "
Jay, 3D Designer
"I really enjoyed the 'Creating the Google Curiosity Rooms' talk.
I found this talk interesting even though they touched on lots of points I would already consider to a certain extent.
Hearing from someone who’s head of creative strategy just opened my eyes to how a large company with a big budget execute experience hubs.
Google’s very much about putting the fun factor first and making the product part of that. They design in such a creative way that I find inspiring and a refreshing change from a lot of your standard retail pop ups.
They try to connect with their customers on another level by using multiple different ways to engage that consumer and create an experience they’ll be sure to talk about.
It’s made me think outside the box more than I would normally, suggesting ideas to clients that will create a real wow factor and make everyone remember that company. Retail nowadays can be so safe and boring that I think more companies need to adopt googles traits and not be scared about being out there and trying something completely new. At the end of the day retail is moving more into creating memorable experience than just being a destination to shop, so why make that experience boring?"
Sophie, Interior Designer
"I particularly liked the D&P stand because the colour is purple, my fave colour! I liked how the balloons were used for the ceiling so that it reflected but wasn’t too imposing. It made you as a user look at yourself both physically and inside by answering the questions. It made me re-evaluate how to design a store environment/event as everyone is different, we all look for different aspects from a brand or experience. I will use this when thinking of customer journeys in future designs... an extrovert might look for a fun, loud and engaging experience, whereas an introvert would maybe look to be understood more and although enjoy the loud experience, will do so from afar and more as a observer. It’s also a thought of how to work around this and get the introvert to engage, whether that is offering more sheltered areas within a store “comfort zones” and then more exposed zones for the egotistic side of humans."