Nike at New York Fashion Week

Retail

Through a number of events during New York Fashion Week, Nike have seemed to strengthen their status as a fashion brand. Paying tribute to their roots in New York City, Nike revealed a number of exciting, high fashion collaborations in a series of pop-up events. In spite of this, back in October, we spoke about how the casual sportswear market is where Adidas were making up their ground on Nike, we described how Nike may need to focus their marketing stance and promote their fashion value in order to continue dominating the sportswear industry.