Localising a global brand

Retail


LIV is the first cycling brand completely dedicated to women. Born from Giant — the worlds largest bicycle manufacturer — LIV has its first standalone women’s store now open in York.


No matter the rider’s level or style, LIV provides tailor-made products to help women discover new possibilities through cycling. LIV offers a comprehensive product collection designed specifically for female cyclists, ranging from beautiful apparel to premium bicycles.