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OutDoor 2018 - Rab & Lowe Alpine

Exhibitions

The Whiteroom team are jetting off again to meet up with the Rab & Lowe Alpine guys in Germany for OutDoor 2018. Once again, we’re set to execute another incredible trade stand that is sure to engage and connect with their customers.

We’ve been lucky enough to work with the incredible teams at Rab & Lowe Alpine for years now and created some incredible work along the way. Our approach has always been strategic over creative, believing that when you design with strategy, creativity and aesthetic engagement is a natural result of that thoughtful approach.

Rab & Lowe Alpine tasked us with creating an imposing stand that would elevate and accurately portray the focus and personality of their brand alongside a practical sales working space. Part of the brief was to portray confidence in both the brands and the team, so we set out to take risks and be dynamic. Both brands needed to stand out, so bold was key. We needed to wow existing customers and make new potential customers wonder “why have I not noticed this before?” while simultaneously increasing the dwell time in sales environment, creating a comfortable setting with interesting and informative touch points.

Our experienced designers took straight to paper and developed amazing ideas into 3D generated visuals and animated video features, so both Rab and Lowe Alpine could see the evolution of our shared vision; a bold and imposing space. However, this was not to be style over substance; at the heart of this concept were well thought out displays that told stories to engage and charm the customers.

From the original concept in 2014, we have worked with Rab & Lowe Alpine to evolve the show to accommodate their full product lines and key stories. Creating the balance between product density, with concepts that are ‘retail ready’ and the overall brand experience, featuring lead stories and touch points throughout the space.

For every show, we build visual tone decks that set the stage. These become our springboards for designing the displays, creating something bespoke and fit for the brand that establish both brands as leading stands within the large exhibition space.

OutDoor 2018 opens 17th June. For live updates, pictures and tomfooleries of this year’s stands you can follow us on Instagram, Facebook, Twitter & LinkedIn.


By

Laura Coggles

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