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Whiteroom Develop New Clothing Line for DYRT

Branding

We are proud to announce that the branding team at Whiteroom are working with the new and exciting brand DYRT (did you run today) on an extensive new clothing line. DYRT was born from a large global social following with members around the world. In pursuit of offering more diverse and exciting running apparel for the sport, DYRT and Whiteroom have teamed up to design both performance and casual ranges for the brand. 

The styles that we have developed apply the brand’s visual language employing a palette of bold colours and patterns to highlight the diverse personalities in the running scene around the world.

It’s expected that the brand and its first line of offering will be rolled out into the market later this year.

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