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December in Review

Branding

With this year coming to a close, it’s been another busy 4 weeks to wrap it all up. Along with all of the client projects, installations and meetings, we’ve had Christmas Wreath making, a Christmas night in Leeds as well as a team Christmas dinner or two.

Giant, St Pauls London

In project news, the flagship Giant store in St Pauls, London has finished it's large scale refurbishment this month. No small task, the refurb included an upgrade to the complete lighting installation and a new layout and fixtures for the ground floor, bringing rider gear and bike gear back to the level. This was achieved with a custom designed shop-kit system. We also updated the graphics throughout the store, introduced an ARX display, bike detailing area and new Road bike plinths; a huge WR team effort! We're still waiting on images of the final product so here's a little sneak peak of the work in progress.

A Whiteroom Christmas…

When it comes to our client Christmas gifts, we like to stay local, collaborating with the incredible Midlands businesses around the studio. Keeping with a “beverage” theme taken from previous years, we decided this years Christmas tipple was going to be locally brewed craft beer.

Digbrew Co is an incredible brewery in Digbeth, Birmingham, specialising in craft beers and known for their unique can design. We’re so proud to share with our clients this incredible local talent, enjoy!

Liv Christmas Gift Box

This year we worked with Liv to design their Christmas Gift Box going out to all of their Brand Ambassadors. An favourable task for this team of the year, the team’s challenge was to design not only a beautiful box but one that worked with the product. Photos coming soon..

CHRISTMAS OFFICE HOURS

Bit of housekeeping..

Our office is closed from lunch time Friday 21st December 2018 through to Wednesday 2nd January 2019. And lastly, but certainly not least,

Merry Christmas and a Happy New Year from everyone here at WRHQ.

By

Laura Coggles

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