5 things you should know about the new LUSH Concept Store in Shinjuku
Laura Coggles | Marketing Manager
With a focus on technology, the new LUSH Store in Japan is creating chatter in the retail industry. Here are the main points you should know about the latest retail addition to the UK based cosmetics company.
1. It's main differentiating factor is it's use of technology.
In store, at home and out and about, customers are encouraged to use the latest version of the Lush Labs app, available in English, Japanese, Korean and Simplified Chinese. The app allows customers to scan and browse product information in-store, at home and on the go and use the scan function via the 24-hour digital storefront window to scan and shop curated collections and products at any time.
Falling in line with Lush's company values of reducing waste, they integrated the Google Lens technology to minimise packaging and reduce water waste by showcasing products through video.
2. Zero packaging goals
Lush’s longterm initiative is to be totally "naked", which means absolutely no packaging in-store or through online orders. To date, 40% of all of its current products are packaging free as well as already having zero packaging Naked Shops in Milan, Berlin, and Manchester.
3. Four floors of Lush goodness
Not for the faint hearted, this Lush Store boosts 4 storey's of Lush euphoria, broken down in to a three-stage retail journey, with each floor offering interactive experiences. The second floor boasts a sensory-based experience, with data sensors that map customer position and movement, using colour therapy, art and sound, to create an interactive digital mood. Floors 3 and 4 will be open in the coming months.
4. The Lush Spa is to open soon
Taking up the third floor of the Shinjuku store is the Lush Spa, opening in the next few months. The Spa is set to take the Lush customer experience to a new level.