We were lucky enough to be invited in to Vitsoe’s HQ here in Leamington Spa, getting a behind-the-scenes tour of the space with their Head of Communication, Julia Schulz, as well as the opportunity to talk community and design with CEO Mark Adams. Made iconic through the designs of Dieter Rams, Vitsoe’s HQ was designed just like it’s products, to adapt and grow with the ever-changing needs of the company.
It’s evident from the moment you arrive at the Vitsoe HQ in Leamington Spa that you’re about to experience something special. The building, like it’s meticulously designed contents, has a quiet confidence located on the original Ford Foundry site. The space, after many years of research and development, was built just down the road from us here at WRHQ in Leamington Spa and since its arrival back in 2017 has settled in beautifully to the town and community.
The space is equal parts functionality and creativity, something which is demonstrably true to the brand and was shown to us time and time again during our visit to their HQ. From the saw-tooth shaped roof that captures and filters light during the day (and true to their word there wasn’t a light on while we were there), to the modular design of the office bays demonstrating their “system-thinking” approach, the space felt like a true representation of Dieter Rams initial vision.
To say that we’re surprised of the level of detail and consideration that has gone in to Vitsoe’s HQ would be untrue, from a brand that has built its reputation on the quality of timeless design, adaptability and attention to detail, it’s no wonder the space is as impressive and functional as it is. What was surprising however is its ability to carry that consideration in to every element of the business, and I mean every element. The sense of community within the company is truly unique, with employees catered for each day, everyone breaking for lunch at the same time and enjoying a meal the in-house chef has prepared fresh. The community-feel and inclusivity of the space was palpable, with employee after employee smiling and chatting to us during our tour of the space. The space is naturally ventilated, and temperature controlled to align with the seasons, helping employees to remain healthy during the changes in temperature.
“Inspired by our 606 Universal Shelving System the building is an extension of Vitsœ’s system-thinking, which can be found in everything we do. Putting people at the forefront of the design means the building can be adapted to meet the changing needs of everyone it serves – company, environment and people – for many decades to come.” says Julia.
It’s clear to see why Vitsoe have become such a destination brand. They are a leading example of what it means to promote your company purpose in every element of your business. It’s no wonder that the brands cult following remains loyal after all these years and why it has been welcomed by the local community so quickly.