5 minutes with: Charlotte MacIntyre, Key Account Manager, Adidas
5 minutes with... is an snapshot interview series with industry, artists & alike, chatting all things news, trends and creativity. Perfect tea break reading..
Recently we chatted all things online with Charlotte MacIntrye, Key Account Manager at Adidas in Melbourne, Australia.
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01/11/18 Debate Series: Amazon’s first European pop-up store London, clever or overrated?
RetailThe pace of the retail industry moves so quickly, with news of successes, losses, closures and pop-ups happening daily. It’s discussed often at WRHQ and there’s topics we don’t always see eye-to-eye with. Enter our Debate Series, a discussion around industry trends, news and events, from both sides.
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26/10/18 The User Experience of a Sports Mindset
OnlinePreviously we discussed how the agency has adopted a sports mindset both in and outside the studio which allows us to seek out physical challenges that bring new ways of looking at how to overcome a problem. It's this motivation that can be harnessed by brands to create value and connection in the digital space, some are already doing it well but it's still an area that holds so much more potential.
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10/10/18 Why a sports mindset leads our agency ethos
RetailIf you follow Whiteroom you’ll know the team’s affinity to sport. On a daily basis you’ll see numerous team members going for runs, group cycles, organising sports charity events or chatting technique or meal plans, we even go as far as to provide all employees with gym memberships as a perk of employment.
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08/10/18 September in Review
RetailIt’s safe to say that any hopes of an Indian Summer are now gone with more and more Whiteroom Hoodies being passed out every day. Regardless the team are busy as always, with a number of exciting projects now underway.
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11/09/18 August in Review
BrandingAnother month has gone and it appears to have taken the sunshine with it (fingers crossed for some late summer sun). As always, it's been all hands on deck here at Whiteroom HQ, with projects finishing, starting and evolving at pace.
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06/09/18 From the archives: The changing face of traditional designer brands
BrandingCeline became the latest designer brand to update their visual identity this week, joining the likes of Burberry who debuted a fresh new look last month.
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30/08/18 Color Factory is Back to Colour your Life & Insta Feed
ExhibitionsHere is a little fun to help brighten your morning (literally) – Color Factory is back again with another techni-colour wonderland to cheer up even the sullenest of us.
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23/08/18 Technology & Retail
OnlineWhat does the world of retail look like when combined with the advancements in technology? It feels like it’s moving in leaps and bounds with things like AI becoming less of a thing we see in the cinema and more of a common part of our day to day lifestyles (hello Alexa). But what does this mean for retail?
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08/08/18 Let’s talk about Nyden
OnlineThe latest member of the Scandinavian H&M Group, Nyden, seems to be making a few waves. On the surface what appears to be the next big thing disrupting the fashion market may actually just be a tried and tested collaboration strategy tied up nicely in a clever marketing bow, but you have to give them credit where credits due, whether it’s innovative or not, they’ve launched it right.
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01/08/18 July in Review
BrandingJuly in review.. where to begin?
Another one for the books, last Friday 27th July we made our way to the Cotswolds Water Park for our annual SUMMER PARTY where we took advantage of the sunshine and reeked some havoc on the AquaVenture.
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23/07/18 Not your average pop-up
RetailPop-ups aren’t exactly a new concept. For over ten years now we’ve seen stores from both the big brands and small independents popping up all over the world. An exercise in temporary consumer interaction, the success of each pop-up is determined by a number of different factors such as location, promotion, intention and offering.
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13/07/18 Hey Build-A-Bear, we’ve got your back
RetailIf you’ve watched the news or perused the online media in the last 24 hours you’ll see beloved childhood store Build-A-Bear under attack by parents, children and media alike due to the ‘chaos’ that ensued after a promotion-gone-wrong across the UK yesterday.
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05/07/18 What we can learn from the recent high street closures
RetailReading the news lately, it’s hard to avoid the barrage of stats coming at you in regard to the changes on the high street. The numbers by anyone’s standards are alarming and it’s clear to both business’ and shoppers that the high street is going through some dramatic changes.
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02/07/18 Making the Game Makers, Game Changers
RetailCodemasters tasked Whiteroom with transforming their Campus in Southam, Warwickshire into an immersive and inspiring space that created a destination for employees and visitors that was demonstrative of their brand and product.
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28/06/18 Is the Outdoor fashion industry the founder of sustainable fashion?
BrandingGone are the dark “don’t ask, don’t tell” days of where fashion is made, how the garment is fabricated and who/what suffered to get it to the shops and in to our consumption-driven hands. Brands, whether they like it or not are being asked to be transparent about their company procedures and practices because consumers are no longer blindly following.
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26/06/18 What we can learn from the KKW Beauty Pop-Up
RetailLove her or hate her, you can’t argue that Kim Kardashian West doesn’t know how to appeal to her market. Her latest endeavour, KKW Beauty is no exception, with its first concept pop-up store opening in Westfield Century City in LA last week and, no surprises here, is absolutely killing it.
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11/06/18 OutDoor 2018 - Rab & Lowe Alpine
ExhibitionsThe Whiteroom team are jetting off again to meet up with the Rab & Lowe Alpine guys in Germany for OutDoor 2018. Once again, we’re set to execute another incredible trade stand that is sure to engage and connect with their customers.
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17/05/18 RDE 2018 Round-up
ExhibitionsWell that’s another year at RDE in the bag. Thank you to all that came to our stand to have a chat and check us out. We met some amazing people and started some great conversations.
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27/04/18 Gen Z - The Next Influential Consumer Market
RetailDon’t be fooled by their seemingly nonchalant and altruistic façade, Gen Z are the next influential consumer market and they’re more switched on than they’re being given credit for.
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02/03/18 WHITEROOM™ | New Merchandise
BrandingConstruction inspired work wear. Design and produced by WHITEROOM™ for our UK and International installation teams.
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01/03/18 CAREERS | Marketing Executive
BrandingWe have a very exciting opportunity for a creative Marketing Executive. You'll be a key member of staff involved in the strategic growth of WHITEROOM™ using modern marketing methods.
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26/02/18 CAREERS | Graphic Designer
BrandingWe now have an exciting opportunity for a Creative Graphic/Artwork Designer to join the team at WHITEROOM. Find out more here.
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07/02/18 ZARA | Retail Concept Store
RetailZara have brought a showroom concept to the high street. While their flagship store is under renovation at the West Field Stratford shopping center in London.
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03/01/18 A Couple Of Case Studies
RetailA walk along the high street this new year and you will see plenty of reasons to be optimistic about the future of retail.
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27/11/17 Localising a Global Brand | LIV
RetailWorking with the LIV team, we set about creating a retail model for the UK built on localisation. York being the first town to deliver the first fully standalone LIV experience.
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20/11/17 New Look & Feel | Codemasters
RetailWhiteroom and Codemasters have joined forces to deliver a new brand tone and physical experience at the companies global HQ campus.
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04/10/17 RETAIL DESIGNER | Now Filled!
RetailWhiteroom have a fantastic opportunity for an experienced retail/interior design developer.
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03/08/17 Brand Clothing Line | DYRT
BrandingWhiteroom are proud to announce we are developing a new performance clothing range for DYRT.
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16/02/17 Nike at New York Fashion Week
RetailThrough a number of events during New York Fashion Week, Nike have seemed to strengthen their status as a fashion brand.
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15/12/16 Christmas Wine Collaboration 2016
BrandingAstley Vineyards and Whiteroom wine collaboration is back due to popular demand... This year we have selected one of the estates finest award winning wines to present to our clients.
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05/12/16 Provide - A Modern Pop-Up Store
Provide, created to promote good design and independent culture, are currently residents at No 18 with their modern and industrial pop-up. Their name is suggestive of their ethos, providing a platform for honest and practical design.
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27/10/16 The Sports Brand Race
The sportswear sector is growing, with rising brands such as Under Armour providing competitive alternatives to Nike and Adidas.
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20/09/16 Can Retail Design Negotiate Brexit?
July saw a growth of 5.9% In retail sales in comparison to the same month last year (source: Office for National Statistics) — perhaps a surprising statistic so soon after the UK voted to leave the European Union in late June.
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19/09/16 The Importance Of: A Well Defined Brief
ExhibitionsNot only the most important document to any creative agency, it should also be the most important document to the marketing team that owns it... time and coffee help!
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30/06/16 Creating A Successful Store
In order to stay relevant, retail brands now have to provide rich and engaging experiences at every consumer touch-point. This is never more important than when a brand is represented with a store.
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21/01/16 DEEPLY
Whiteroom are pleased and excited to announce that we have been selected to design and implement a complete new retail store concept for the DEEPLY surf brand in Portugal.
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22/04/15 Is Print Dead?
BrandingNot a month goes by where 'the decline of print' is not mentioned in some design blog. Digital media design is said to have shaken up the design world and is now seen as the replacement for print.
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09/03/15 The Importance Of: Planning A Web Project
OnlineWith UK shoppers spending, on average, £753.3m a week online [1], there is no better time for brands to invest in a solid web presence. But what exactly makes a website successful, and how should you go about investing your time into making your website stand out from the competition?
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