Dior’s sweet magical experience at Harrods
With Christmas slowly getting closer, Dior's magical Harrods takeover caught our attention here at Whiteroom and it's easy to see why. Known for its couture designs and luxurious clothing, Dior has taken over Harrods in London with an immersive exhibition. The store takeover includes a café, two pop up shops and window displays, all designed to make Dior more visible.
The accessories and key products have been made from sugar and resin which are showcased in gingerbread themed displays, with the aim is to allow people to dream in these difficult times. The feeling of fantasy has long been a defining factor in Dior's creations, and CEO Pietro Beccano believes that this will be even more important during Christmas.
With nostalgia being a trending topic in the design industry, Dior's takeover of Harrods is a perfect example of how brands can create a childhood dream-like world that will resonate with consumers. By bringing the magic of Christmas to life, Dior is sure to make a lasting impression on all who visit.
Photo Credit: Tatler
Photo Credit: Tatler
