Pop-Up Event And Activation
When Strava got in touch, we were buzzing! Strava is a fast-paced, growing brand and they looked to Whiteroom to support them with their first ever UK customer engagement at the Rapha Tempest festival, which was part of the Tour de France celebrations. The brief was simple — to create a relaxed and inviting area for cyclists to upload their day rides to their Strava accounts, while enjoying an energising espresso and some chilled tunes. It needed to be simple, clean and fuss-free.
Our design and management team took straight to it and created a cost-effective and eye-catching event kit that turned into a real go-to destination at the festival. Open and inviting, with raised coffee bar, comfy seating, bike racks, music and a great location saw many people touching with the Strava brand. We have since worked with Strava on multiple event activation projects.
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