Flagship Trade & Consumer Show

Eurobike is the world’s largest bicycle show, with brands around the world using it as a launch platform for showcasing new technology and product lines. We have worked with Giant and the team in the U.S. for many years, developing and evolving their show presence at Eurobike. With it being a massive 560m² exhibition space, we had plenty of room to create environments and feature displays that capture the attention of global dealers. Giant is the world’s largest bicycle manufacturer and leads the way in technology and innovation. We’ve had the pleasure of working with some of the best bikes on the market, crafting engaging displays and features that elevate the product to the attention of the marketplace.

These features drew in customers at the show, where they could explore and engage with the full Giant product line. Working on the stand, we created more key stories for hybrid technology, plus a women’s specific area. The gear zone was a self contained room, which maintained interest on the stand before customers entered a 100-seater hospitality area.

Looking At Brand Alignment, Inspiration & Design


Creative Visuals


Creative Visuals


Creative Visuals

Leaders In Technology & Industry Advancements

Every year Giant launch a new technology or make advancements in their field. We conceive and create the engaging interactive displays and showcases to tell compelling stories.

Bike & Rider Gear Displays

A huge part of the Giant presentation is their expanding gear collection. Small products that we pop on beds of light and risers.

Whiteroom have always exceeded our expectations by delivering fresh thinking, creative solutions along with perfect execution. Whiteroom was able to bring our vision to life and our stand delivers great energy and flow, resulting in increased interest from media and buyers alike.

Giant Bicycles Global Marketing Manager

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