International Brand And Product Launch
Ferrari Audio by Logic3 approached us to create a bold and striking launch and sales platform for the new audio range licensed by Ferrari. The event took place at the Consumer Electronics Show (CES) in Las Vegas. This is the world’s largest technology show and the perfect place to show the new ranges. Requirements included a space that was an inviting, but controlled, showcase of a Ferrari to reinforce the quality of the products, while taking the customers on a journey around the product ranges.
Designing the Space
We set about creating a space that is true to the DNA of both Ferrari and Ferrari Audio. Inspired by the shape and form of headphones, we worked with radius and individual product towers to focus on the product. With glimpses through the towers, customers approaching the space were teased as to what was beyond, creating interest and intrigue, leading to exceptional footfall on the booth.