Utilising online behaviour to influence in-store experience
A fresh retail look for Wierdfish
What we did:
Weird Fish is a brand born from the British coast lifestyle. It has now developed into one of the most recognised multi-channel brands in the UK. In pursuit of offering their customers the best online and off-line experience we worked closely with the Weird Fish team to develop a new physical retail look that was influenced by their online sales.
A Digital Influence
We have added value to the Weird Fish physical brand experience by utilising information provided by online buying behaviour. Key story displays are positioned in prime locations in both menswear and womenswear, these 'buy the look' displays are directly merchandised with the current top rated and best selling looks online. Each month these displays are swapped out with the latest best selling product. However, we don't advertise this in-store, instead it is a subtle nod to the brand's online presence, using digital buying trends to boost sell through of prime looks
Weird Fish are well known for their characterful and playful artist t-shirts. We set about making this offering a draw and destination. Hugely popular with men, we positioned the offering at the rear of the stores with clear lines of sight, so it becomes a destination. Bering close to the changing rooms it's prime for impulse buying too.
The store concept is built on a solid visual merchandising strategy, designed to have a commercial 'Ready to Wear' feel to suit the Weird Fish demographic. We created product presentations that were both accessible and shoppable, established a self-service environment, and designed the layout and display mechanics to encourage floor rotation for returning customers.
The result is a reflection of a brand in-tune with nature, it's heritage and optimal visual merchandising. The design touches and textures are an approachable seamless style and design language for the brand. This supports a store based on category zones for for monthly product displays, and stories that are all shoppable and ready to wear.