Contemporary gym wear for the fashion conscious gym goer.
What we did:
A new gym brand created for the growing global wellness market. Peak Vigour exists to recognise the hard work and commitment it takes to maintain a balanced and holistic lifestyle. A performance fashion label, the brand is a statement for healthy empowerment, understanding the desire to achieve and the positive mentality that training provides. It’s about turning up and knowing how that commitment impacts other aspects of life.
Discipline. Commitment. Drive.
A start-up brand established by a team of creatives with an invested interest in healthy lifestyles, that value design thinking. Whiteroom are integral to the brand directing every stage of the creative, product creation and operations.
The project required a fully integrated approach with copywriting, tone of voice and product development with shoots in Miami and London. Executed across all brand touch-points; packaging, website, marketing, pop-up retail and events.
The brand is direct to consumer, built with the e-commerce platform Shopify. With powerful apps and a fully customised store front, the platform gave the brand instant credibility. Especially for international presence in prime markets UK, Europe, US and Australia.