Codemasters are one of the world’s leading Motorsport games developers and the official licensed game developers for Formula 1. This refinement in direction has seen the company grow in both size and investment over the last few years, establishing themselves as a leading player in the motor-sport gaming industry.
With this in mind, Codemasters tasked Whiteroom with transforming their Campus in Southam, Warwickshire into an immersive and inspiring space that created a destination for employees and visitors that was demonstrative of their brand and product.
We created a experience-driven space that blends the two worlds of Formula 1 and Rally Racing. We designed a space that amplified the motor sports DNA, looking closely at the flow of a track, through corners and chicanes. Whilst introducing Biophilia with live ficus trees, a dynamic light tunnel with proximity sensors with a material language direct from the pit.
“It was a pleasure to work with Whiteroom on the redesign and refurbish of our HQ. From the moment they showed us the initial design concepts we knew that they had really understood the brief, and were brimming with ideas to bring it to life in a practical way. The installation was handled extremely professionally, minimising disruption, and the final result continues to wow. Thanks”
Jonathan Bunney - CBO
Expanding the Campus with social spaces, including a games room, bar and gym.