Giant and Liv Bicycles Retail Communication
Maintaining a consistent tone across the brand
When Giant asked us to help them approach the retail bicycle environment in a new and revolutionary way; considering the communication and how the overall brand tone was reflected at retail was equally as important as the space itself. As the largest bicycle manufacture in the world and a leading investor in cycling technologies and innovation; it was essential to ensure Giant’s brand positioning and industry reputation was well represented at retail. Our store programme is now being replicated across the globe in all of Giant’s key markets.
Giant & Liv’s store graphics needed to be both about showcasing product in situ and creating aspirational retail areas within the store. From heritage walls celebrating Giant’s long history and success over the years, to PowerFit room graphics creating an elite space for aspiring athletes for professional fitting. With two brands in each store and different bike categories within each, we devised a style that along with a guide to image choice; was both dynamic but approachable.
We are continuing to support Giant & Liv’s ever growing amount of brand store’s with everything from visual merchandising and point of sale guidelines to seasonal brand and store campaigns.