Wellesbourne Sports & Community Centre Branding And Identity
A new identity for the community. Accompanying a big refurbishment of the sports and community centre, Wellesbourne needed a new look and feel to launch the centre as the focus of the community. The style needed to be inclusive, approachable and friendly enough to appeal to a variety of people, including adults and children, while at the same time inspiring people to get involved in sports.
We worked with them to develop a vibrant and friendly identity that would not only visually reinvent the area, but also encapsulate a connected local community.
The local community was all about pride, honesty and togetherness. We utilised large images of real people and bold, rounded typography to deliver the marketing communication and supported this with simplistic layouts for stationery and wayfinding.
We developed a launch campaign concept around the word ‘hello’, which would not only be used to initially introduce the new centre, but also as a generic message to drive interest in its offerings: fitness, fun and friends. ‘Hello’ is a simple and friendly word all ages can relate to, ensuring the approachable tone is honoured in their marketing.
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