Patterns & Icons

We developed a combination of pattern and colour to distinguish between each retail message, ensuring the communication was bold, unique and concise.

A bespoke set of icons reflected the surroundings of each location, giving each site an identity within the cycle hire communication.

Events & Competitions

The flexible overall style was designed to suit a multitude of retail messages and functions. This included competitions and as part of the launch of the new style, Rutland Cycling ran a brand awareness competition to firstly introduce the market to the new style, but also to increase engagement with the brand over social media and get involved in the cycling community.

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