Showcasing at retail design expo
Surface Styling offers the UK’s largest range of decorative surface materials. The company needed to showcase their full range of products to the retail sector at Retail Design Expo 2017. As Whiteroom were also exhibiting at the show, Surface Styling identified and selected Whiteroom as a design and build partner for Retail Design Expo because of our experience and understanding of materials, retail environments and consumer journeys.
With a small space to work with and lots of products to display, we worked on creating story walls around each product category. These attracted and engaged potential customers, before connecting with them on the large central play table.
Attention to detail
The team spent 4 weeks collaborating with our new friends at Surface Styling, meticulously going through all the samples and product offers to make sure everything had been considered for the best possible customer and selling experience.
Capturing more customers
The show was a first for the company and working with a retail design agency. Our approach has been a successful one for Surface Styling, attracting new business and opportunities. We now look forward to a continuing relationship on a series of event programmes through 2018.
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