Launching A New Brand To The Market
Liv was born out of the same factory as Giant Bicycles, so with our experience we were asked to pitch for the launch of the world’s first and only female dedicated cycling brand. The show chosen was Eurobike in Germany. We worked very closely with the Liv team in Taiwan to design and develop the launch they wanted.
The key concept was cyclist silos, so we needed to create individual personas for each cycling categories. We designed persona walls, outlined the space and intersected the internal space with style wardrobes and key outfit builds. At the front of the space was a launch stage which was used for press announcements, product presentations and athlete signings. The stand was packed throughout the whole event and Liv was born.
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